It was only last weekend when I casually strolled in the beauty section of the department store to see mineral makeup being sold at the Cover Girl booth. I also saw L’Oreal, and Revlon having mineral makeup of their own. Despite my opinions about existing brands offering their own line of mineral makeup ( my only stand is that they really do manufacture real mineral makeup and not just plaster the word “mineral” on the label without understanding the essence of what real mineral makeup is), I am actually seeing alot of people being more and more curious with the concept of mineral makeup, as well as being open to the option of using them.
The Body Shop, this year, has been focusing on some initiatives, and one of them is a new brand motto, “Nature’s Way To Beautiful” that paved way to their new nature’s wellbeing line. They also have an upcoming mineral makeup line to be launched very soon, a naturally-inspired line called “Nature’s Minerals”. How soon? Very very soon, which is later this month.
I’m very much excited to check out this line, but what I’m more excited about is checking its label. There’s still this small hope in me that some commercial brands would really make real mineral makeup.