A new mineral makeup brand is on the block, make way for LVF Mineral Makeup! I’ve heard that there isn’t much mineral makeup brands in the U.K., or in Europe, and I’m happy to share the news that LVF is based in London, so mineral makeup afficionados there in Europe, make sure to try LVF!

I’ll let you in for a juicy tidbit – LVF gets their minerals from Monave, that Leanne the owner of LVF, spent a whole year for the mineral makeup line to get certifications that makes the brand compliant with EU registering/labelling and safety checks.

I don’t know about you, but I’m in love with Monave Minerals – their foundation is a staple in my vanity kit for it is the most reliable in terms of coverage and staying power. I might switch foundations from time to time, but this remains my concealer for it really sticks on the place I want it to! I just really find it wonderful that shipping costs would be relatively smaller for Europeans because of LVF Minerals.

So, Europe is going to be mineral makeup wonderland too in a few years!