Bare Escentuals Debuts MINERAL Nail Collection

Okay, so , mineral makeup isn’t just mineral makeup. It’s mineral cosmetics already, since mineral makeup companies are venturing into other stuff like skin care, hair care, and even nailcare? I wonder how mineral nailpolish would fare better than “traditional nailpolish”. Haven’t given some thought about that! Well, Bare Escentuals has just came up with their mineral nailpolish collection. Check it out!

Bare Escentuals Puts Personal Style Right At Your Fingertips;

Debuts exciting nail polishes infused with minerals and customer creativity

Fall is the “color” season. This November, Bare Escentuals takes its cue from Mother Nature with a new nail polish line infused with minerals in fashion-forward hues. The new i.d. Bare Escentuals Mineral Nail Infusion Collection features four foxy shades that put a sly coat of sexy color right at your fingertips.

Bare Escentuals’ CEO Leslie Blodgett, who loves hearing from her customers, had always wanted to develop a mineral nail polish. So, she invited consumers to tune in and name the nail polish colors wore when she appeared on the direct sales television network. Result: clever names for a dashing collection, sure to make wearers beautifully bold.

Among them:

i.d. “It’s Not Red” Nail Color – This violet nail shade is anything but red, which is why “It’s Not Red” is the plum-perfect choice. Bare Escentuals customer Heather from Pasadena, California, suggested this witty name. Married to her high-school sweetheart (“He’s still hot!” she says) and a mom to three kids, Heather grew up acting. Unsurprisingly, comedy is her forte.

i.d. “Tighty Whitey” Nail Color – During Bare Escentuals’ Friendship Customer Cruise, the applause meter went crazy at the suggestion of this bright white shade. Originally mentioned by Leslie’s son Trent at the dinner table one evening, this underwear style-inspired name won hands-down (or dare we say “pants-down”?) among the cruise gals.

i.d. “Give Peach a Chance” Nail Color – All we are saying is that this creamsicle color will soon be as famous as the song that inspired it. Proving that great minds think alike, five Bare Escentuals customers–Terry, Stacy, Leslie, Marjorie and Sandy – came up with this clever name.

i.d. “Sunny & Share” Nail Color – Truly sunny, this is the shade you’ll want to share. As zany and fun as the 70’s, this nail color pairs bright sunshine with a dash of friendship for a name that’s hard to beat. And many of you thought so, too. When Leslie Blodgett revealed the name on TV, loyal customers emailed to say “Groovy.”

The first i.d. bareMinerals Mineral Nail Infusion Collection will make its debut in November 2006. It retails for $25 and is available at all Bare Escentuals boutiques and by calling 1-800-227-3990.

Since 1976, Bare Escentuals has been breaking all the rules about makeup with the introduction of its revolutionary foundation called bareMinerals®. This extraordinary beauty innovation is composed of 100% pure bareMinerals with no additives and zero irritants whatsoever. Women everywhere are now enjoying the benefits of the complete i.d. bareMinerals makeup line of cosmetics and treatments, to give you back the naturally radiant, beautiful bare skin you were born with.